A key model in our AW22 collection and one of the final pieces to drop, the Area Sneaker draws inspiration from ‘90s basketball and skate culture, and explores the sense of community that surrounds them.

“The ‘90s has influenced my design approach and references for a long time now – the American TV shows I watched as a kid, the sense of community I felt the country had all the way from Sweden – a lot of these things went into the concept of the Area Sneaker.”

– Max Svärdh, Creative Director & Co-Founder