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CITY DAZE

Introducing the Daze Runner – the latest evolution of Axel Arigato’s expanding line of minimal, low-profile sneakers. The Daze Runner stands out for its understated design and premium materiality, embodying refined, Scandinavian aesthetic.

Shot across Paris, Copenhagen, and New York, our campaign follows real members of the Axel Arigato community as they navigate their cities, each step telling its own story. From early mornings to late nights, the Daze Runner keeps up.

Person wearing black sneakers with white laces, resting foot on a bicycle pedal. They're dressed in dark pants.
Man in casual attire stands on a sidewalk, wearing a knitted sweater over his shoulders, holding a phone and a navy bag, with a brick wall background.
Person in a red shirt and maroon skirt stands beside a green bicycle on a paved surface, holding a helmet.

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