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CITY DAZE

Introducing the Daze Runner – the latest evolution of Axel Arigato’s expanding line of minimal, low-profile sneakers. The Daze Runner stands out for its understated design and premium materiality, embodying refined, Scandinavian aesthetic.

Shot across Paris, Copenhagen, and New York, our campaign follows real members of the Axel Arigato community as they navigate their cities, each step telling its own story. From early mornings to late nights, the Daze Runner keeps up.

Two people with bicycles stand on a city street. The woman wears an oversized suit, and the man is in black, both looking to the side.
Close-up of a person wearing black pants and black sneakers with white laces, pedaling a bicycle on a textured road.
Man standing on sidewalk wearing a beige sweater draped over shoulders, gray pants, holding a navy bag, and looking away. Brick wall background.
Person in a red shirt and maroon skirt standing next to a green bicycle on a paved surface, holding a black helmet.

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