CLEAN 90. 10 YEARS.
THE CELEBRATION OF AN ICON.
Ten years of Clean 90.
Designed by co-founder Max Svärdh in 2016, Clean 90 was built with one aim: a shoe that wasn't tied to any single trend or moment. It's barely changed since: all-white, full leather with a leather lining, finished with a gold-tone logo stamp, handcrafted in Portugal.
To mark ten years, presenter and cultural curator Lea Ogunlami sits down with five people, each recognized in their own field, styled in Clean 90 for the campaign. The conversations go looking for who they are beyond what they're known for.
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Akinola Davies Jr.
Akinola Davies Jr. is a filmmaker and visual artist known for the Sundance Grand Jury Prize-winning short Lizard and his debut feature My Father's Shadow, drawing on his experience between London and Lagos.
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Jesse Jenkins
Jesse Jenkins is a chef, writer, and founder of Another Day in Paradise, known for his cinematic approach to food and storytelling.
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Kai Avent-deLeon
Kai Avent-deLeon has built a creative world across fashion, design, and community, from Sincerely, Tommy and Raini Home to co-founding Building Black Bed-Stuy.
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Max Radford
Max Radford is the founder of the Max Radford Gallery, a platform for emerging talent at the intersection of design, art, and interiors.
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Mark Walker
Mark Walker has worked security on the door of our London Soho store since it opened, known by customers, staff, and the local community for the same decade Clean 90 has been on shelves.