FLAIR RUNNER.
EVERYDAY WEAR,
WITH A LITTLE FLAIR OF ITS OWN.
A relaxed take on the vintage track runner.
Flair is the knack of doing something well and making it look easy. A sneaker can have it too.
The Flair Runner is a new unisex silhouette and our hero footwear for SS27. Sport gave the shape its proportions. Everyday wear is what it's for.
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THE DESIGN
The side panel comes from the Genesis Runner, reworked with the asymmetry of the Daze Runner. The paneling sweeps across the upper and tilts, here and there, where symmetry would have been the easy choice. Designed in collaboration with Areté, an Amsterdam studio founded in 2019 that works across industrial design and cultural storytelling.
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THE CAMPAIGN
Photographed by Jens Werner. SS27's theme is Back to Back, and the campaign plays with the push and pull that comes with it: connection, tension, balance. Furniture was made to match the sneaker: a speaker, a chair, and a sofa in wood, their curves following its shape. In a minimal studio, people lean, sprawl, and crouch among them.
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COLORWAYS
Eleven colorways. Soft neutrals, blues, greens, and burgundy, alongside darker browns, blacks, and grays. Suede, mesh and leather. Three men's styles are in suede.
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