We are building a positive platform
through the power of community, inclusivity
and memorable experiences.

We're Axel Arigato – a people-powered
lifestyle brand.


Axel Arigato was launched with one main objective: to embrace the now and always look for the tomorrow. Known for its breakdown and shattering of the traditional seasonal calendar, through its unique system of weekly drops; Axel Arigato serves a type of interest that's percussive, following a cultural cadence rather than an industry one.

Founded in 2014, as a direct-to-consumer brand, Axel Arigato has physical stores in six countries across Europe and UAE and is present online in 134 territories worldwide. Harnessing the energy of the next generation through a multi directional lens, Axel Arigato exists to be a positive platform for all.

”I want to create spaces that are inviting and open, the same feeling you get when you walk into a gallery. I also wanted to allow flexibility for upcoming projects and collaborations. Axel Arigato is a young brand that is constantly evolving. For us it only makes sense to create spaces that can evolve as well”.

– Max Svardh, Co-founder & Creative Director

Bringing people together
since 2014


Each Axel Arigato store has a full calendar of events and pop-ups throughout the year – including pop-ups, album signings, magazine launches and music events – to bring together cultural elements relevant to the Axel Arigato customer and give back to the local communities by supporting its young creatives.

Take me to events

When you talk and we listen,
good things happen.

Axel Arigato uses its innovative drop schedule to release one new style every week. This unique release model helps the brand achieve a healthier inventory and contributes to more conscious buying. With the "Drop of the Week" format, Axel Arigato is placing the customer at the focal point for product creation and using constant customer feedback for development of new styles.

Upcoming events and drop schedule
Just DroppedMenView more
Just DroppedWomenView more
EventsView more

An emphasis on quality,
craftmanship and longevity.

Axel Arigato products are manufactured by a small number of suppliers based in Europe and the majority of production is based in Porto. All materials are carefully chosen and the leather is a by-product of the meat industry and sourced from tanneries with environmentally good practices, certified by the Leather Working Group. The long-term goal is for sustainability to be integrated into every aspect of the brand and day-to-day running of the business. Minimising the impact is a never ending journey and the ultimate goal is to continue to grow in a sustainable way.

Read more about our work on sustainability.