AXEL ARIGATO x REGGIEKNOW
Present Akaia
The Bee-Bird evolves. AXEL ARIGATO introduces Akaia, a new brand emblem and character created with cultural pioneer Reggieknow. Reimagining our heritage for a new era, Akaia is the result of a year-long dialogue rooted in shared subcultural memory.
A force in the 1990s Chicago music scene, Reggieknow’s influence spans music, fashion, and art. Having collaborated with several subcultural figures, his language blends sharp illustration and bold typography with the raw energy of street and graffiti culture. Together with Creative Director Jens Werner, he translates this perspective into the AXEL ARIGATO universe.
The collection merges classic silhouettes with the graphic attitude of 90s skate and b-boy culture.
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