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”I want to create spaces that are inviting and open, the same feeling you get when you walk into a gallery. I also wanted to allow flexibility for upcoming projects and collaborations. Axel Arigato is a young brand that is constantly evolving. For us it only makes sense to create spaces that can evolve as well”.
– Max Svardh, Co-founder & Creative Director
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Bringing people together
since 2014
Each Axel Arigato store has a full calendar of events and pop-ups throughout the year – including pop-ups, album signings, magazine launches and music events – to bring together cultural elements relevant to the Axel Arigato customer and give back to the local communities by supporting its young creatives.
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We're Axel Arigato – a people-powered
lifestyle brand.
Since launching in 2014 by Swedish natives Max Svärdh and Albin Johansson, we've been expanding our product offering which started with sneakers to include ready-to-wear for men, women and kids as well as lifestyle accessories. By forgoing seasonal collections and engaging with our customers directly, we aim to democratise the luxury fashion market delivering an exceptional price/value proposition. The brand is socially-driven and we insert our community into the buying experience by utilising social media platforms as a tool to understand consumer needs, preferences and desires. The goal is to create a brand that brings people together, through the power of positivity, community and memorable experiences.
The brand believes in the Swedish/Japanese philosophy behind minimalism and this is the main source of inspiration for the brand. The word Arigato or Thank You in Japanese, originally and literally means "difficult to exist". It was used to express that something was valuable and not easily found.
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When you talk and we listen,
good things happen.
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Axel Arigato uses its innovative drop schedule to release one new style every week. This unique release model helps the brand achieve a healthier inventory and contributes to more conscious buying. With the “Drop of the Week’ format, Axel Arigato is placing the customer at the focal point for product creation and using constant customer feedback for development of new styles.
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When you talk and we listen,
good things happen.
)
Axel Arigato uses its innovative drop schedule to release one new style every week. This unique release model helps the brand achieve a healthier inventory and contributes to more conscious buying. With the “Drop of the Week’ format, Axel Arigato is placing the customer at the focal point for product creation and using constant customer feedback for development of new styles.
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