Spotlight On: The Area Lo Sneaker

Our Community

Rush Sneaker: The Colorblock Collection

Summer Essentials / Men

Summer Essentials / Women

0

From Berlin, With Love

+

From Berlin, With Love pays homage to the inimitable energy of the German capital. A city that’s a constant source of inspiration and known for its vibrant cultural scene. 

Its neighborhoods are home to unique individuals that celebrate diversity in all of its forms. Here, you’ll find an eclectic crowd that embraces community and encourages individuality, welcoming newcomers and appreciating those that have called the multicultural city home for years. From its local classical composer, floral and fashion designers to the friends- and family-run eateries that encompass global cuisines – in Berlin, there’s a place and space for all.

Introducing a new color story for the Astro sneaker – explore the collection of tonal and monochrome styles. Plus, discover more distinctive models in our footwear lineup, ranging from the basketball-inspired Area to the classic Dice.

Axel Arigato uses its innovative drop schedule to release one new style every week. This unique release model helps the brand achieve a healthier inventory and contributes to more conscious buying. With the “Drop of the Week’ format, Axel Arigato is placing the customer at the focal point for product creation and using constant customer feedback for development of new styles.

Introducing a new color story for the Astro sneaker – explore the collection of tonal and monochrome styles. Plus, discover more distinctive models in our footwear lineup, ranging from the basketball-inspired Area to the classic Dice.

Axel Arigato uses its innovative drop schedule to release one new style every week. This unique release model helps the brand achieve a healthier inventory and contributes to more conscious buying. With the “Drop of the Week’ format, Axel Arigato is placing the customer at the focal point for product creation and using constant customer feedback for development of new styles.

Astro Sneaker: A New Color Story

Introducing a new color story for the Astro sneaker – explore the collection of tonal and monochrome styles. Plus, discover more distinctive models in our footwear lineup, ranging from the basketball-inspired Area to the classic Dice.

Jewelry

Discover our jewelry collection, featuring a curated edit of statement and everyday designs. Expertly crafted, each piece is an extension of our design approach and finished with signature Axel Arigato elements.

”I want to create spaces that are inviting and open, the same feeling you get when you walk into a gallery. I also wanted to allow flexibility for upcoming projects and collaborations. Axel Arigato is a young brand that is constantly evolving. For us it only makes sense to create spaces that can evolve as well”.

– Max Svardh, Co-founder & Creative Director

Bringing people together
since 2014

+

Each Axel Arigato store has a full calendar of events and pop-ups throughout the year – including pop-ups, album signings, magazine launches and music events – to bring together cultural elements relevant to the Axel Arigato customer and give back to the local communities by supporting its young creatives.

Take me to events

We're Axel Arigato – a people-powered
lifestyle brand.

+

Since launching in 2014 by Swedish natives Max Svärdh and Albin Johansson, we've been expanding our product offering which started with sneakers to include ready-to-wear for men, women and kids as well as lifestyle accessories. By forgoing seasonal collections and engaging with our customers directly, we aim to democratise the luxury fashion market delivering an exceptional price/value proposition. The brand is socially-driven and we insert our community into the buying experience by utilising social media platforms as a tool to understand consumer needs, preferences and desires. The goal is to create a brand that brings people together, through the power of positivity, community and memorable experiences.

The brand believes in the Swedish/Japanese philosophy behind minimalism and this is the main source of inspiration for the brand. The word Arigato or Thank You in Japanese, originally and literally means "difficult to exist". It was used to express that something was valuable and not easily found.

When you talk and we listen,
good things happen.

Axel Arigato uses its innovative drop schedule to release one new style every week. This unique release model helps the brand achieve a healthier inventory and contributes to more conscious buying. With the "Drop of the Week" format, Axel Arigato is placing the customer at the focal point for product creation and using constant customer feedback for development of new styles.

Upcoming events and drop schedule
Just DroppedMenView more
Just DroppedWomenView more
EventsView more

TRACEABILITY MAP

Click to discover more about our production centers.Marker
nameEpisodeLinkPlus

Singer, songwriter and record label co-owner TYSON was born in London to a deeply musical family - her mother Neneh Cherry and father Cameron McVey, both established artists. With a creative output ranging from stylishly soulful to experimentally boundless, the single ‘Tuesday’ was a hit and the visuals saw her flying over London on a fluffy dragon, of course. An advocate for equal opportunities, she co-founded Ladies Music Pub, a collective for gender minorities in the music industry. In this episode, TYSON speaks on how she protects her artistic lineage, the psychic abilities of a Pisces and much more.

Icons on Icons 

To celebrate Pride Month in all its glory, we called on friends of the brand who we consider icons in their own right, to give their flowers to someone they consider an icon from LGBTQ history. We’re talking trailblazers, political disruptors and legends who pushed the envelope towards a more equal world.

Icons on Icons 

To celebrate Pride Month in all its glory, we called on friends of the brand who we consider icons in their own right, to give their flowers to someone they consider an icon from LGBTQ history. We’re talking trailblazers, political disruptors and legends who pushed the envelope towards a more equal world.

The Edit: Jess Lawrence Knows Good Sneakers

Content creator, writer and model, Jess Lawrence utilizes her platform and influence to champion diversity and representation in streetwear, fashion and challenge the industry at large. A sneakerhead at heart and with an extensive footwear collection that would make even Imelda Marcos jealous - Jess trawled through our latest sneaker releases and gives her verdict on the absolute must haves of the season.

AREA
I love how the Area sneaker has drawn inspiration from vintage basketball silhouettes (especially the high top version!), and paired with a chunky sole which suits the chunky dad shoe trend. Id style with a varsity jacket, basketball vest and baggy trousers, although they could quite literally be paired with any outfit due to the style and the multiple colour options.

ASTRO
I'm a 90’s baby so any nod to that era is a winner for me! The Astro sneaker has a 90’s sportswear feel, but the mix of leather and suede gives a luxe touch. All the details including the strap across the middle and coloured chunky sole, means I’d style these with a simple monochrome outfit to allow the sneaker details to steal the show.

MARATHON RUNNER
These sneakers are bang on the tech wear trend, oozing comfortability but style. I'd pair these with a designer tracksuit, preferably a shell-like suit, or with baggy cargos. I love how each Marathon runner from Axel has a completely different vibe due to the variety of colour palettes and styles. The pink Ghost Runner’s are SO gorgeous!!

GENESIS VINTAGE RUNNER
These sneakers are perfect for the non-sneaker head who wants comfort, but a classier edge you’d get from smarter shoe styles. Made from recycled ocean plastics and polyesters, these runner’s will appeal to the more eco-conscious consumer, guilt free but not compromising on style. I'd wear these with a lightweight trouser suit, for the cool, comfortable city girl look!

CLEAN 180/90
This style is a generation-defying sneaker in my opinion. A classic silhouette, which can be dressed up and or down, meaning they go from day to night effortlessly. This sneaker is a perfect fit with jeans, specifically bootleg or skinny, paired with a light denim jacket is an everyday summer uniform you can't go wrong with. The serrated soles mean they are non-slip and durable.