COMMON GROUND
The final chapter of AW26 turns the focus away from the product and onto the people.
Across London, Paris and New York, Common Ground follows friends of the brand through the places they know best, capturing everyday interactions, conversations and city life as it happens.
While every city has its own character, the connections feel familiar. Shared interests. Shared experiences. Common Ground.
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New York, USA
Jacob, Giancarlos, Maurice, Z and Las Flaquitas. Friends of the brand captured close to home in Brooklyn. Wearing Daze and the season's latest ready-to-wear. Photographed by Bijan.
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Paris, France
Niane, Youzy, Chloe and Lahiru. Friends of the brand spending an afternoon moving between cafés, conversations and familiar streets in Le Marais. Wearing Zane and the season's latest ready-to-wear. Photographed by Noah.
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London, UK
Jess, Viv, Louis, Tylar and Josh. Five friends of the brand, captured around Exmouth Market in a part of London they know well. Wearing Dice, Daze and the season's latest ready-to-wear. Photographed by Zaineb.
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